Where will your advertisements appear on Google?
It is important to understand the difference between paid advertising and organic search results.
When someone searches for products or services on Google they will see two types of results:
Section 1 contains paid listings (AdWords). Ads can appear on the top or bottom of the Google search results page. The position of the ads are determined by how much you bid for each keyword (plus a few other factors).
Section 2 is made up of “organic” search results. These are unpaid links to websites with content directly related to what the person was searching for. The more relevant the term, the higher the link will appear in the list. Your related website could appear here, but your ad will not. Earlier this year, Google made a radical change in that it now shows more ads than organic search results. In the past one could get enough business from being listed in the "organic results" but that is no longer the case.
If you are not advertising on Google, you are missing out on a lot of revenue!
Where will your advertisements appear on Google?
How much should I budget for Google AdWords?
The minimum it will cost you if you are running your ads every day of the month, is R3,500.00 pm:
-Direct cost of ads payable to Google R3,000.00 pm
-AdWords management fee to Kwikweb R500.00 pm
The minimum suggested daily ad budget is R100.00. A click on your ad can cost between R1 and R300.00 depending on the competitiveness of your industry. You only pay when someone clicks on your ad. With traditional media you have to pay for all eyeballs reached even though they were not looking to do business with you. Adwords allows us to measure your ad’s effectiveness and by making changes we can improve the results instantly.
Please fill in this form to schedule a consultation with our Adwords specialists.
Submit your request for AdWords here
Build a website that will help you get more customers through adwords
Online advertising tool can help you reach new customers and grow sales.
So what is Google AdWords? How does AdWords work?
Where will your advertisements appear on Google?
It is important to understand the difference between paid advertising and organic search results.
When someone searches for products or services on Google they will see two types of results:
Section 1 contains paid listings (AdWords). Ads can appear on the top or bottom of the Google search results page. The position of the ads are determined by how much you bid for each keyword (plus a few other factors).
Section 2 is made up of “organic” search results. These are unpaid links to websites with content directly related to what the person was searching for. The more relevant the term, the higher the link will appear in the list. Your related website could appear here, but your ad will not. Earlier this year, Google made a radical change in that it now shows more ads than organic search results. In the past one could get enough business from being listed in the "organic results" but that is no longer the case.
If you are not advertising on Google, you are missing out on a lot of revenue!
Where will your advertisements appear on Google?
How much should I budget for Google AdWords?
The minimum it will cost you if you are running your ads every day of the month, is R3,500.00 pm:
-Direct cost of ads payable to Google R3,000.00 pm
-AdWords management fee to Kwikweb R500.00 pm
The minimum suggested daily ad budget is R100.00. A click on your ad can cost between R1 and R300.00 depending on the competitiveness of your industry. You only pay when someone clicks on your ad. With traditional media you have to pay for all eyeballs reached even though they were not looking to do business with you. Adwords allows us to measure your ad’s effectiveness and by making changes we can improve the results instantly.
Please fill in this form to schedule a consultation with our Adwords specialists.
Submit your request for AdWords here
Build a website that will help you get more customers through adwords
Online advertising tool can help you reach new customers and grow sales.
So what is Google AdWords? How does AdWords work?